Frequently Asked Questions
A lead is a set of data elements associated with a U.S. business. These data elements include, at minimum, company name, owner or decision maker name, at least one valid phone number, and a valid email address. Other information may be included in a lead, such as credit score range, desired funding amount, proposed use of funds, best time and preferred method of contact.
A real-time lead is a lead that is delivered the moment it is generated, immediately after the data is received and validated. Real-time leads are business owners who are online shopping for funding right now, and are among the warmest of opportunities.
We use digital advertising, including search engine, social media, and affiliate marketing, to generate targeted traffic to our landing pages, where we utilize a combination of forms and calls-to-action to collect visitor data. This visitor data is instantly validated and qualified and then delivered to our customers.
When you complete your order, you instruct us where to deliver your leads. Leads can be sent via email to one or more addresses. We can also deliver them directly into your CRM is it has an API. If you would like to receive your leads via SMS, that is also an option (additional text messaging rates may apply).
We can’t fully control when leads come into our system, and we deliver them in real-time after they’ve been validated and qualified. However, we do throttle our marketing outside normal business hours. As such, you generally won’t receive leads on weekends in the middle of the night. Most leads are delivered Monday through Friday between 8:00AM and 8:00PM ET.
Our system uses automated third-party services to instantly validate lead data before leads are delivered. All leads are run through a fraud-check, an email domain validator, and a phone number validator. Additionally, all leads are run through a DNC registry and TCPA litigator scrub. If a lead fails any of these validation processes it is immediately rejected by our system and will not be delivered to any customers.
The forms we use to collect lead data require the prospect to self-certify their demographic information, including time in business and monthly deposit volume. Leads that don’t meet our minimum qualification criteria are immediately rejected by our system and will not be delivered to any customers. And if an unqualified lead manages to slip through our filters, you can dispute it and receive a free replacement under our Unlimited Replacement Guarantee.
Occasionally, an unqualified lead will slip through our filters and be delivered, despite our best efforts to prevent this. For example, a prospect may enter incorrect information into one of our forms, perhaps indicating their business deposits $10-25K per month when in reality it only deposits $5K per month. Or maybe they provided a bad phone number or email address. We offer a full replacement guarantee on any and all leads that fail to meet our minimum criteria. Simply initiate a dispute of the lead within five (5) business days of delivery, and we will credit and replace the lead for free. And while these instances are uncommon, there is no limit to how many leads you may dispute. We fully stand behind the quality of our data.
All real-time leads are delivered on a semi-exclusive basis. This means we deliver each lead to three customers simultaneously. Sometimes a lead will only be delivered to one or two customers. Once we deliver a lead, we are prohibited from reselling it as long as you remain a customer and for 30 days after your last lead plan expires.
A lead plan is an agreement to deliver a minimum number of real-time leads per week for a specified period of time, e.g., one month. We offer lead plans that fit every need and budget, ensuring you receive the perfect lead flow for your business.
A month-to-month lead plan provides for lead delivery over a one-month period. The plan ends after one month and does not renew automatically.
Unlike month-to-month lead plans, multi-month lead plans continue for a minimum of three months and as long as 12 months, depending on the plan. Multi-month plans enable you to lock in significant savings when you commit to purchasing leads over a longer time frame. Multi-month lead plans automatically renew at the end of each month until the lead plan has fully expired.
While it’s certainly convenient to start your lead plan on the first of the month, it’s not a requirement. We can use either a calendar month or a 30-day period as the basis for when your plan starts and ends. We commit to delivering the total leads purchased at the specified rate of delivery per week.